Discount ranges

In Randio Open Strategies

A range gives each product in a distribution its own percentage between a minimum and a maximum. Two controls shape it.

The range

The editor shows the range as two handles, minimum and maximum. Every draw lands inside them. The minimum is the worst case for your margin; the maximum is the best deal any customer can see from this distribution.

Higher discounts

Higher discounts sets how often a customer's draw lands near the top of the range. Four settings:

Setting Effect
Even Every value in the range is equally likely
Uncommon The odds fall from the minimum toward the maximum; the top quarter of the range comes up in about one draw in ten. The default for every new range
Rare The top quarter comes up in about one draw in seventy
Very Rare The top quarter comes up a few times in a thousand draws

In every setting but Even, the minimum is the single most likely result. The range is never violated. Only the odds within it move. A wide range with Very Rare feels generous on the page and stays controlled on the books: most customers get a moderate deal, a few get something notable.

Scarcity with a Limited distribution

A range sets odds, not counts. If you need a fixed number of deep discounts, put the products in a Limited distribution with their own fixed percentage or range and set how many customers can receive it. When the limit is reached, remaining customers do not get those products.

A starting range

Starting points, not rules. A first range of 10–25% keeps the floor where margin is safe and gives the top end a reason to open the email. Set Higher discounts to Uncommon or Rare, run it, then move the handles based on what sold.

Articles: How deep should discounts be, Distribution types.